Do videos work in HTML emails?Īs with so many other things in email marketing, the answer to the question “Do videos work in emails?” isn’t exactly straightforward. But hope is not lost! There are ways to make the most of video while still ensuring your subscribers have an excellent experience. The truth is that videos usually don’t work in emails, and it can be confusing and time-consuming to figure out a good solution. So when you pair it with highly engaging videos, you have a powerful, effective marketing tool. Videos with team members’ faces that highlight the culture of a brand add a human touch.Įmail is one of the best ways to get content in front of people. Videos are often the easiest way to explain things, like accomplishing a task or assembling a product. And 78% of marketers said that video has directly increased sales. In a Wyzowl survey, 84% of people said they’ve been convinced to buy a product or service by watching a video. Not only do videos grab people’s attention, but they also help them retain information.
There are plenty of good reasons why you’d want to include videos in emails:
Can you embed videos in an HTML email? The answer is a little more complicated than a simple “yes” or “no.”
